Cast A Wide Net
- Promote driver job opportunities on local job boards and your website. Focus on gig economy/delivery vertical sites.
- Leverage social media by running local ads targeted to demographics likely to seek flexible driving gigs.
- Partner with rideshare and delivery companies during slower periods to reach existing drivers. Cross-promote.
- Attend job fairs and networking events to reach candidates in-person. Have tablets for driver signups.
- Referral bonuses for existing drivers who recruit new ones. $50-100 per successful referral is common.
Highlight Benefits
- Emphasize flexible hours and being your own boss. Choose shifts that fit your schedule.
- Potential for higher earnings compared to other delivery/rideshare apps by serving any store.
- Ability to work part-time supplemental income or full-time as a professional driver.
- Advancement opportunities like becoming a lead/shift driver with bonus pay.
- Getting exercise and interacting with community while working. Out and about vs desk job.
Screen Effectively
- Require a valid drivers license with a clean record and minimum age requirement .
- Conduct criminal background checks before activation. Safety first.
- Review driving history via DMV records to check for red flags.
- Require proof of proper auto insurance coverage.
- Verify vehicle inspection and registration is up to date.
Train The Right Skills
- Conduct an onboarding training program on delivery best practices, app features, and customer service.
- Shadow experienced drivers for several shifts to learn the ropes before going solo.
- Educate on food safety practices for deliveries like thermal bags, checking order accuracy, hygiene.
- Include diversity and inclusion training so drivers can provide courteous service to all customers.
- Safety and emergency response training like accident protocol, situational awareness, self-defense.
Retaining Drivers
Competitive Pay Structure
- Offer guaranteed base pay per hour to reduce risk vs pure commission models.
- Include per delivery fees and mileage reimbursement on top of hourly base. Incentivize hustle.
- Reward experienced drivers with seniority pay – higher pay rates based on tenure.
- Occasional bonuses for peak times and achieving monthly targets. Surprise and delight.
Scheduling Flexibility
- Drivers can select and swap desired shifts through the app. Accommodate schedule needs.
- Allow scheduling up to one week out for stability.
- Avoid mandatory overtime. Cap hours if desired for work-life balance.
Performance-Based Perks
- Top shopper leaderboard highlighting elite drivers with metrics like 5-star ratings and on-time %.
- Rewards for high performing drivers like gift cards, priority scheduling, and special promotions.
- Actively recognize great service in email newsletters, social media, and local events
Community Building
- Create online forums and social channels for drivers to connect, share advice, and have camaraderie.
- Group chats by region/store to foster relationships and cover shifts.
- Meetups and parties to build rapport between corporate staff and drivers.
Ongoing Feedback
- Send periodic driver satisfaction surveys to identify pain points and improvement opportunities.
- Town hall meetings with leadership to discuss issues transparently and gather input.
- One on one ride alongs with managers to get candid perspectives.
Safety Focus
- Provide support and protocol for handling difficult deliveries or customers. Have 24/7 hotline.
- Supply branded gear and phone mounts to reinforce delivery driver legitimacy. Prevent confusion.
- Partner with companies like Noonlight for emergency response buttons in driver app for worst case scenarios.
By taking a multi-pronged approach to recruiting and retaining excellent drivers, StoreRun can achieve low driver turnover and the highest quality user experience. The combination of competitive pay, flexibility, recognition, community, and safety practices will attract and keep top talent behind the wheel.