Promotional Offers
- Offer free delivery for first-time app users to incentivize trial without risk.
- Partner with merchants to create co-funded promotions – $5 off $20+ spend from a local pizza place.
- Introductory discounts on StoreRun’s service fee or delivery charges to demonstrate value.
- Loyalty rewards like double points for placing and completing their first order.
- Referral codes to share with friends for account credits when they sign up.
Social Media Marketing
- Create video ads showcasing the app experience from ordering to delivery.
- Develop localized social media ads promoting StoreRun in each service area.
- Leverage influencer marketing by having local personalities and food bloggers promote the app.
- Utilize geofencing to serve ads to devices near malls/commercial areas incentivizing deliveries.
- Targeted Facebook/Instagram other Social Media ads focused on target demographics.
Broadcasting the StoreRun brand to Potential Customers
- Seek press coverage from local news/media outlets to build credibility as a new service.
- Nationwide press release for brand awareness and recognition
- Supply merchant partners with customized materials and signage to explain delivery options.
- Impress early users with outstanding service to generate buzz and repeat business
- Achieve customer satisfaction ratings well above the competition.
- Monitor social channels for complaints and requests – address issues promptly.
Community Events
- Sponsor local events and festivals with booths to demo the app and hand out swag.
- Support community organizations through donations when users complete their first order.
- Show up at busy areas like parks and universities with more swag to create awareness.
Retaining Customers
Loyalty Programs
- Implement a tiered loyalty program based on order frequency and spend. Offer escalating rewards.
- Periodic challenges and bonuses to incentivize orders – multiple orders earn extra discounts.
- Provide surprise rewards for being an exceptional customer, identified via data analytics.
- Birthday rewards, member-only perks, early access to new features based on tenure.
Cater to Power Users
- Segment users by order history and tailor promotions accordingly – bigger perks for the VIPs.
- Provide self-service shortcuts for frequent users like saved locations and payment methods.
- Seek feedback from power users early on, respond quickly since they are most invested.
- Assign VIP customer support reps for queries from top users.
Streamline Re-ordering
- Recommendation engine based on order history and items frequently bundled together.
- Favorites section for one-click reorders of common purchases.
- Purchase history and saved carts enable rapid repeat ordering.
Leverage Reviews
- Respond professionally to negative app store reviews and seek to address issues.
- Follow up with satisfied customers and publicly showcase shining reviews.
- Spot key themes in reviews to guide app improvements and new feature priorities.
Ongoing Surveys
- Regular user polls and feedback forms to identify pain points and enhancement ideas.
- Query users on go-to-market messaging for new services to fine-tune branding.
- A/B test UI changes with a segment of users to guide iterative design before broad rollout.
By providing a superior ordering user experience(UX) zeroing in on each customer’s needs, StoreRun will build sustained user loyalty and word-of-mouth momentum.